Role Description
Description
Purpose:
The Assistant Brand Manager (BM) supports the relevant Brand Managers (SBM) and/or Category Leads (CL) on driving strategy of Taste Elevation Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.
Assistant Brand Manager (ABM) Job Duties:
Analysis:Conduct category analysis for the key categories within the business unit (BU).Report market performance and provide insights into root causes.Activation and Campaigns:Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc.New Product Development:Lead and propose innovation agenda and pipeline that best fit the brand and business growth.Lead cross functional team, both Heinz Japan internal and other countries, as ABM to achieve the best result with new product launch.Responsible for P&L and business targets to deliver brand growth for short and long term.Researc...