Location Japan, Tokyo
Job Type Full time
Posted June 01, 2026

Role Description

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all communication touchpoints within Business Unit Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.

Key Responsibilities:

  • Support Category Brand Comms Manager/team to create the local brand marketing plan & calendar based on input from global Business Units and Brand Communications at the commercial input timing

  • Execute local brand/category marketing plan in close collaboration with Country Business Unit and Brand Activation teams

  • Develop local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) with the s...
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