Associate Brand Manager
Canadian Tire Corporation, Limited • toronto, Canada
Role Description
What You'll Do
Brand Management is at the core of what we do within the Consumer Brands team. The Associate Brand Manager will oversee a portfolio of soft‑goods brands such as Ripzone, Woods and FWD, gaining hands‑on experience in leading strategic initiatives around understanding consumers, building equity, and driving business forward. The role will develop and execute annual and multi‑year brand plans, including shared growth and financial targets, and manage brand strategy, architecture, business planning, development, financial reporting, product launches, and overall brand governance.
Key Responsibilities
- Develop and execute annual and multi‑year brand plans with growth and financial targets.
- Lead brand strategy, architecture, business planning, brand development, and financial management/reporting.
- Drive product/packaging innovation & commercialization, and manage new product launches.
- Oversee brand communications & ...