Associate Marketing Manager - CRM & Social Media
International Dairy Queen, Inc. • Burlington, Canada
Role Description
Job Description
The Associate Marketing Manager – CRM & Social Media, will help shape and execute DQ’s customer engagement strategy across owned digital channels. Execute Customer Relationship Management (CRM) campaigns that drive loyalty and repeat visits and social initiatives that build brand love and community.
Principal Accountabilities:
Customer Relationship Management (CRM):
- Collaborate with internal team and agency partner to manage the planning and execution of CRM campaigns across email, SMS, push notifications, in app messaging and web.
- Manage campaign calendars and coordinate with cross-functional teams to ensure timely delivery.
- Analyze customer data to segment audiences and personalize messaging.
- Monitor campaign performance and optimize based on KPIs such as open rates, click-throughs, and conversion.
- Stay current on CRM trends and monitor the competitive lands...