(Associate) Product Manager
Novartis • hong kong , hong kong special administrative region, china, Hong Kong
Role Description
About the role
:We are keen to look for a Product Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.
Key Responsibilities：
Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
Prepares content of Integrated Brand Teams and Launch Teams
Runs market research programs & market insights for responsible brand and monitors /anticipates market development
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets...