ATL Marketing Manager (f/m/x)
AUTO1 Group • Madrid, Spain
Role Description
Job Description
- Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
- Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
- Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
- Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
- Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
- Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
- Collaborate with creative and production teams, leveraging data-driven insight...