Calgary Growth Marketing Manager Role
Benevity, Inc. • calgary, Canada
Role Description
Join Benevity as a Growth Marketing Manager in a hybrid work environment in Calgary, Alberta. This role focuses on integrating paid media with account-based marketing to boost engagement and prospects.
You will lead initiatives that elevate brand awareness and drive qualified leads from Tier 1 and Tier 2 accounts. By leveraging both paid media and organic search strategies, you will boost pipeline growth while collaborating closely with sales, product marketing, and analytics teams. Your analytical skills will inform data-driven decisions to enhance campaign performance.
Key Responsibilities:
• Plan and execute targeted paid media campaigns
• Support SEO initiatives and improve content visibility
• Analyze performance metrics to refine strategies
• Manage marketing experiments to optimize effectiveness
• Facilitate collaboration across cross-functional teams
Requirements:
• 3–5 years in growth or digital marketing
• Experience in managing paid media strate...
You will lead initiatives that elevate brand awareness and drive qualified leads from Tier 1 and Tier 2 accounts. By leveraging both paid media and organic search strategies, you will boost pipeline growth while collaborating closely with sales, product marketing, and analytics teams. Your analytical skills will inform data-driven decisions to enhance campaign performance.
Key Responsibilities:
• Plan and execute targeted paid media campaigns
• Support SEO initiatives and improve content visibility
• Analyze performance metrics to refine strategies
• Manage marketing experiments to optimize effectiveness
• Facilitate collaboration across cross-functional teams
Requirements:
• 3–5 years in growth or digital marketing
• Experience in managing paid media strate...