Campaign Performance Specialist
Philips • Huixquilucan de Degollado, Mexico
Role Description
**Campaign Performance Specialist:**
The Campaign Performance Specialist is responsible for handling all campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain a consistent media presence, working under general supervision.
**Your role:**
+ Leads omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
+ Manages agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
+ Supports and optimizes campaigns and always-on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
+ Drives analytics, reporting, and ROI modeling to enable data-driven decisions, continuous optimization, and performance improvements.
+ Guides market teams toward online excellence through coaching, cross-functional coordinati...
The Campaign Performance Specialist is responsible for handling all campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain a consistent media presence, working under general supervision.
**Your role:**
+ Leads omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
+ Manages agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
+ Supports and optimizes campaigns and always-on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
+ Drives analytics, reporting, and ROI modeling to enable data-driven decisions, continuous optimization, and performance improvements.
+ Guides market teams toward online excellence through coaching, cross-functional coordinati...