Campaign Performance Specialist
Philips International • huixquilucan de degollado, Mexico
Role Description
Campaign Performance Specialist
Responsibilities
- Handle campaign related activities, including search engine advertising (SEA), paid social, and affiliate marketing, to support campaigns and maintain consistent media presence.
- Lead omnichannel marketing activities (SEO, paid social, programmatic, influencers, PR) by translating brand and category strategies into execution.
- Manage agencies (media, influencers, PR, content) and budgets, ensuring efficiency and alignment with KPIs and briefs.
- Support and optimize campaigns and always‑on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
- Drive analytics, reporting, and ROI modeling to enable data‑driven decisions, continuous optimization, and performance improvements.
- Guide market teams toward online excellence through coaching, cross‑functional coordination, and performance insights, with focus on North Latam (Mexico, ...