Category Marketing Manager at Maple Leaf Foods
AgHires • mississauga, Canada
Role Description
Unlock growth opportunities as a Category Marketing Manager with Maple Leaf Foods, focusing on innovative product strategies in poultry marketing. Leverage consumer insights to drive brand success and sales.
As a Category Marketing Manager, you will spearhead strategic initiatives that facilitate growth in the poultry sector. Emphasizing creative and data-driven decision-making, you will collaborate with cross-functional teams, utilizing both the 3Cs and 4Ps frameworks. Your role will involve balancing innovation with actionable market trends to optimize product launches and brand positioning.
Key Responsibilities:
• Develop strategies for brand growth and market share
• Lead consumer-focused innovation and commercialization
• Collaborate on pricing strategies with Revenue Management
• Partner with Sales for effective customer strategies
• Analyze market trends for actionable recommendations
Requirements:
• Bachelor's Degree with Consumer Packaged Goods (CPG)...
As a Category Marketing Manager, you will spearhead strategic initiatives that facilitate growth in the poultry sector. Emphasizing creative and data-driven decision-making, you will collaborate with cross-functional teams, utilizing both the 3Cs and 4Ps frameworks. Your role will involve balancing innovation with actionable market trends to optimize product launches and brand positioning.
Key Responsibilities:
• Develop strategies for brand growth and market share
• Lead consumer-focused innovation and commercialization
• Collaborate on pricing strategies with Revenue Management
• Partner with Sales for effective customer strategies
• Analyze market trends for actionable recommendations
Requirements:
• Bachelor's Degree with Consumer Packaged Goods (CPG)...