Category Marketing Manager At Maple Leaf Foods Mississauga

Drive growth strategies as a Category Marketing Manager with Maple Leaf Foods. This role emphasizes consumer insights and cutting‑edge product strategies across fresh poultry marketing.

Maple Leaf Foods seeks a highly skilled Category Marketing Manager to lead strategic growth initiatives tailored to the poultry market. Candidates will utilize the 3Cs and 4Ps frameworks while collaborating with cross‑functional teams to achieve successful product launches. A central focus is on balancing creative thinking with data‑driven decision‑making to enhance brand positioning and drive sales growth.

Key Responsibilities

• Develop category strategies for brand growth and market share
• Lead consumer‑centric innovation and commercialization efforts
• Collaborate with Revenue Management for pricing optimization
• Partner with Sales to implement customer strategies
• Analyze market trends to recommend actionable initiatives

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