Chief Marketing Officer - Personal Injury Law Firm

Overview

Job Title: Chief Marketing Officer (CMO)

Location: 100% In-Office

Reports To: CEO

Company: Premier California Personal Injury Law Firm

Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm’s Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount.

Responsibilities

Marketing Strategy & Execution

• Own and execute the firm’s full-funnel marketing strategy (dig...