Commercial Analytics Executive
The British American Tobacco Group • monterrey, Mexico
Role Description
Commercial Analytics Executive – Responsibilities
- Provide leadership and support in analyzing consumer behavior and retail transaction data to identify trends and insights that guide business strategies.
- Design and execute data‑driven analyses to uncover consumer preferences, behaviors, and purchasing patterns.
- Analyze historical data to generate actionable insights that support pricing, promotions, and consumer engagement strategies.
- Continuously monitor key performance indicators (KPIs) and evaluate business impact, recommending adjustments as needed.
- Prepare and present clear reports and insights to stakeholders, ensuring alignment with business goals.
- Translate complex data analysis into clear, actionable recommendations for non‑technical stakeholders.
- Compile and connect datasets across Adobe Analytics and Databricks to extract insights that influence marketing decisions.
- Collaborate with cross‑functiona...