CRM Lifecycle Marketing Manager
Turo • toronto, Canada
Role Description
About the team
The CRM customer lifecycle manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.)
What you will do
Responsible for defining life-cycle strategy and devising tactics in line with strategy
Create customer journey flows and activate campaigns in MoEngage and follow-up with reporting, and communicating results to stakeholders
Work with the creative team to plan asset delivery for campaigns
Work with Data teams to help build out long-term reporting for CRM campaigns and experiments
Build and execute experimentation pipeline, iterate and enshrine tests as appropriate
Your profile
Bachelor’s degree in marketing or quantitative field required.
5+ years of experience required in CRM / Custom...