D2L Senior Manager GTM Strategy Role
D2L • kitchener, Canada
Role Description
Join D2L as a Senior Manager in Go-To-Market Strategy to drive transformative educational solutions. This strategic role ensures successful product launches and customers’ growth initiatives.
As a key contributor at D2L, you will define and operationalize GTM strategies across various product lines. Your collaboration with Product, Marketing, and Customer Success teams is crucial in creating effective messaging and achieving measurable outcomes. Your skills in strategic planning and influence will be pivotal in this role.
Key Responsibilities:
• Define and own GTM frameworks across product strategy
• Align product development cycles with marketing execution
• Collaborate with Customer Success on innovative adoption strategies
• Direct large-scale marketing campaigns for product growth
• Measure and report on GTM initiative performance
Requirements:
• 7–10+ years in B2B SaaS product marketing
• Successful track record in executing GTM initiatives
• Stron...
As a key contributor at D2L, you will define and operationalize GTM strategies across various product lines. Your collaboration with Product, Marketing, and Customer Success teams is crucial in creating effective messaging and achieving measurable outcomes. Your skills in strategic planning and influence will be pivotal in this role.
Key Responsibilities:
• Define and own GTM frameworks across product strategy
• Align product development cycles with marketing execution
• Collaborate with Customer Success on innovative adoption strategies
• Direct large-scale marketing campaigns for product growth
• Measure and report on GTM initiative performance
Requirements:
• 7–10+ years in B2B SaaS product marketing
• Successful track record in executing GTM initiatives
• Stron...