Data Management and BI Senior Manager, GOC
WPP Media • medellín, Colombia
Role Description
WPP Media, an AI‑driven media operating unit within WPP, brings together media, data, and partnerships to deliver creative personalization at scale. Our platform, WPP Open, unites expertise across the global media landscape to help clients navigate change and achieve transformational growth.
Role Summary And Impact
As part of the Global Operations Centre (GOC) , you will partner with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a multicultural environment. We are looking for a Manager of Performance Analytics to:
Key Responsibilities
- Execute and continuously advance media measurement, including setup and reporting for campaigns, ROI analysis, forecasting, attribution, and evaluation of campaign effectiveness.
- Develop data‑driven insights and recommendations that translate analytics into clear business narratives aligned with client goals.
- Collaborate with internal teams an...