Demand Generation Manager

**About the Role**:
**Key Responsibilities**:
**1.
Demand Generation Strategy Development**
- Design and execute comprehensive demand generation programs aligned with business objectives, focusing on lead acquisition, nurturing, and conversion.
- Work closely with sales teams to optimize MQL to SQL conversion rates and improve lead scoring and qualification processes.
**2.
Campaign Management & Optimization**
- Oversee the execution and continuous optimization of inbound and outbound marketing initiatives, leveraging A/B testing, segmentation, and personalization strategies.
- Collaborate with cross-functional teams (content, product marketing, sales) to ensure alignment and cohesive execution.
- Manage relationships with external vendors and agencies to amplify campaign reach and effectiveness.
**3.
Data Analysis & Reporting**
- Utilize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to track campaign perform...