Digital Marketing Analyst (SEO & AI)

Experian • Heredia, Costa Rica

Location Heredia, Heredia Province
Job Type Full-time
Posted May 22, 2026

Role Description

Job Description

Role Overview

The SEO & AI Analyst drives organic growth through technical SEO, data analysis, and AI-enabled automation. You will focus on building scalable workflows, extracting insights from large datasets, and applying machine learning and programmatic approaches to improve search performance. You will report to the Senior Manager Organic Growth located in US.

Main Responsibilities

  • Extract, clean, and analyze large datasets (search console, web analytics, log files).
  • Develop dashboards to monitor SEO performance and experimentation outcomes (Tableau or equivalent BI tools).
  • Track Indicators such as organic traffic, rankings, CTR (Click-Through Rate), conversions, and revenue impact. Measure Return on investment of SEO projects and communicate growth.
  • Provide applicable insights to partners through clear reporting.
  • Develop SEO tooling using Python (e.g., scraping, data pipelines, ...

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