Digital Marketing Manager
Solvo Global • medellín, Colombia
Role Description
Performance Marketing & Analytics Specialist
This position is focused on data, performance, and ROI — not content creation. You will be responsible for tracking, interpreting, and improving the firm’s digital presence across Google Ads, SEO, website performance, and social media analytics. The ultimate objective is to increase qualified leads and signed clients .
Responsibilities
- Manage and optimize Google Ads campaigns (search, display, retargeting).
- Monitor key metrics: CPC, CPL, conversion rates .
- Continuously test and optimize campaigns to improve ROI.
Analytics & Reporting
- Build and maintain dashboards for:
- Website traffic & conversions
- Provide weekly and monthly KPI reporting.
- Deliver actionable insights , not just data dumps.
- Recommend and implement improvements to increase conve...