Digital Marketing Specialist
APM Monaco • Hong Kong, Hong Kong
Role Description
Who are we?
Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand that associates itself with the chicness of Monaco and South of France lifestyle.
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across major platforms such as Google Ads, Meta (Facebook/Instagram), and TikTok. The ideal candidate will have 3–5 years of hands-on experience in digital advertising and possess in-depth expertise in at least one platform (Google, Meta, or TikTok).
Key Responsibilities
- Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, and TikTok Ads to achieve performance goals (ROAS, CPA, CTR).
- Conduct market research, audience targeting, and creative testing to maximize campaign effectiveness.
- Monitor and analyze campaig...