Digital Marketing Specialist (Mexico Market)

About the Role Are you a creative marketer with a passion for the Mexican market? We are looking for two Digital Marketing Specialists to join our International Marketing team in Hangzhou. You will play a pivotal role in driving our brand's growth in Mexico through integrated marketing strategies. You will bridge the gap between our Global HQ and the local Mexican market, overseeing everything from high-level digital campaigns and influencer partnerships to offline exhibitions and retail branding. If you thrive in a fast-paced, tech-driven environment and love crafting stories that resonate with local consumers, this is the role for you. Responsibilities Digital Marketing Planning & Execution (50%) Lead the end-to-end execution of digital campaigns in Mexico, including Influencer Marketing (KOL/KOC), Paid Media (Meta, Google, TikTok), and Social Media management. Develop localized, creative content that highlights product USPs while aligning with Mexican cultural trends and consumer pr...