Digital Marketing Specialist
1840 & Company • xico, Mexico
Role Description
We are seeking remote **Digital Marketing Specialist**to join our team in **Mexico**.
**Position Objectives**:- Manage Google Ads: optimize keywords, segmentation, conversions, and performance reports.
- Set up and maintain social media campaigns: without heavy focus on paid advertising, but ensuring active and professional presence.
- Oversee website design and functionality: ensuring clarity, fast loading speed, WhatsApp integration, and effective landing pages.
- Follow up on the prospect funnel: verify that the clinic's team promptly responds to calls, WhatsApp messages, and submitted forms.
**Key Required Skills**:- Google Ads certification (Google Partner or Skillshop).
- Proven experience in healthcare or medical service campaigns (experience in neuropsychiatry or psychology preferred).
- Basic SEO knowledge and ability to supervise web development (not programming, but auditing usability, landing pages, speed, and integrations).
- Basic commun...