Digital Performance Media Manager RCL
Reitmans • montreal, Canada
Role Description
Step into a pivotal role as the Digital Performance Media Manager at RCL - Reitmans Canada Limited. Drive digital growth and spearhead innovative media strategies in a hybrid work environment.
As the Performance Media Manager, you will lead a talented media team and transition RCL from traditional media to a data-driven, AI-centric performance model. Your leadership will influence executive decisions and refine the company's digital strategy across channels. Embrace the challenge of enhancing media strategies while fostering team development and innovation.
Key Responsibilities:
• Develop strategies for a resilient First-Party data approach
• Innovate with emerging channels like CTV and Social Commerce
• Present complex metrics as insights to stakeholders
• Collaborate with Media Strategists on unified brand and performance strategy
• Guide automation processes and strategic management
Requirements:
• Diploma in...
As the Performance Media Manager, you will lead a talented media team and transition RCL from traditional media to a data-driven, AI-centric performance model. Your leadership will influence executive decisions and refine the company's digital strategy across channels. Embrace the challenge of enhancing media strategies while fostering team development and innovation.
Key Responsibilities:
• Develop strategies for a resilient First-Party data approach
• Innovate with emerging channels like CTV and Social Commerce
• Present complex metrics as insights to stakeholders
• Collaborate with Media Strategists on unified brand and performance strategy
• Guide automation processes and strategic management
Requirements:
• Diploma in...