Director, Digital Product & Customer Experience - Dilawri Group of Companies (Toronto)

Position Overview

The Director, Digital Product & Customer Experience owns the strategy, roadmap, and performance of the organization’s primary automotive website and digital customer journeys. This corporate role ensures all digital properties operate as a high‑performing acquisition, engagement, and ownership platform across all dealerships and brands.

This position combines digital product ownership, UX leadership, and program management. While development is delivered through external partners, the Director serves as the internal product owner, defining requirements, prioritization, and experience direction. The Director leads a small team and works closely with marketing, technology, analytics, CRM, and CDP/CEP partners to enable personalization, lifecycle marketing, and conversion at scale.

This role reports to the VP of Business Systems & Technology, with a dotted line to the VP of Marketing & Communications, to ensure alignment between customer expe...