Director, Global Digital Marketing Enablement
Manulife • Toronto, Canada
Role Description
The Director, Global Digital Marketing Enablement plays a critical role to senior leadership, supporting multiple high‑priority strategic programs that are shaping the future of Global Digital Marketing (GDM). This role is a strategy, discovery, and documentation lead, operating at the center of complex transformation initiatives.
The role partners closely with the Global Head of Digital Marketing to inform strategy, explore options, document clear recommendations and support implementation across key transformation programs, including but not limited to:
1. **Global Digital Marketing Optimization**
**2. Data & Measurement Strategy** – governance and enablement
**3. Martech and marketing vendor assessment –** evaluating future state needs and decisions to build vs. buy new capabilities
Success in this role requires the ability to rapidly understand complex topics, build a strong fact base, synthesize perspectives from diverse stakeholders, and translate vi...
The role partners closely with the Global Head of Digital Marketing to inform strategy, explore options, document clear recommendations and support implementation across key transformation programs, including but not limited to:
1. **Global Digital Marketing Optimization**
**2. Data & Measurement Strategy** – governance and enablement
**3. Martech and marketing vendor assessment –** evaluating future state needs and decisions to build vs. buy new capabilities
Success in this role requires the ability to rapidly understand complex topics, build a strong fact base, synthesize perspectives from diverse stakeholders, and translate vi...