Director of Global Measurement Strategy at Arc’teryx
Arc'teryx Equipment • montreal (administrative region), Canada
Role Description
Become a key player in global marketing clarity as the Senior Manager at Arc’teryx. Drive measurement foundations to enrich digital growth strategies while working in a hybrid model.
In North Vancouver, the ideal candidate will shape the global digital measurement strategy for Arc’teryx. You will work closely with the Global Digital Marketing and Measurement team to build scalable frameworks that enhance customer engagements. Your expertise will be vital in optimizing analytics and pioneering innovative marketing solutions.
Key Responsibilities:
• Enhance digital marketing measurement using media mix modeling
• Lead marketing data science initiatives for actionable insights
• Create processes for optimized digital experimentation
• Support analytics implementation tailored to business goals
• Audit digital marketing platforms for scalability
Requirements:
• Bachelor’s in Business, Marketing, or Analytics
• More than 8 years in digital marketing and analyti...
In North Vancouver, the ideal candidate will shape the global digital measurement strategy for Arc’teryx. You will work closely with the Global Digital Marketing and Measurement team to build scalable frameworks that enhance customer engagements. Your expertise will be vital in optimizing analytics and pioneering innovative marketing solutions.
Key Responsibilities:
• Enhance digital marketing measurement using media mix modeling
• Lead marketing data science initiatives for actionable insights
• Create processes for optimized digital experimentation
• Support analytics implementation tailored to business goals
• Audit digital marketing platforms for scalability
Requirements:
• Bachelor’s in Business, Marketing, or Analytics
• More than 8 years in digital marketing and analyti...