Director, Performance Marketing (Toronto)

About the Role

Constant Contact is seeking a Director, Performance Marketing to own paid acquisition and the measurement systems that make performance legible, improvable, and scalable. This role is built around a product mindset: channels are not line items to be managed, they are customer‑facing products to be designed, instrumented, iterated, and held accountable to outcomes.

You will own the performance engine across both self‑serve and sales‑assisted motions, serving SMB, mid‑market, and international segments, balancing the speed and volume demands of trial‑led acquisition with the precision and qualification requirements of a sales‑assisted funnel. You will be as comfortable defining what a channel is supposed to do and for whom as you are reading the data that tells you whether it is doing it.

Key Responsibilities

• Channel Strategy as Product Ownership
  • Define the purpose, audience, and success criteria for each performanc...