Expert CRM Strategy Manager at Electronic Arts
Electronic Arts (EA) • vancouver, Canada
Role Description
Become a critical leader in shaping customer experiences as the Expert CRM Strategy Manager for EA SPORTS FC. Connect with millions of devoted fans through innovative communication strategies.
At Electronic Arts, this role is vital in developing data-driven strategies to enhance player loyalty and retention. You will collaborate with various teams to craft cohesive, omnichannel player experiences while leading a dedicated CRM team. Your insights will guide the evolution of EA SPORTS' CRM capabilities and technologies, ensuring player satisfaction.
Key Responsibilities:
• Define and oversee the comprehensive CRM vision
• Lead personalized marketing efforts for customer retention
• Innovate capabilities within the CRM ecosystem
• Manage communications across multiple platforms
• Collaborate with product and analytics teams for seamless execution
Requirements:
• 8+ years of CRM strategy experience
• Preferred background in gaming or digital services
• Prov...
At Electronic Arts, this role is vital in developing data-driven strategies to enhance player loyalty and retention. You will collaborate with various teams to craft cohesive, omnichannel player experiences while leading a dedicated CRM team. Your insights will guide the evolution of EA SPORTS' CRM capabilities and technologies, ensuring player satisfaction.
Key Responsibilities:
• Define and oversee the comprehensive CRM vision
• Lead personalized marketing efforts for customer retention
• Innovate capabilities within the CRM ecosystem
• Manage communications across multiple platforms
• Collaborate with product and analytics teams for seamless execution
Requirements:
• 8+ years of CRM strategy experience
• Preferred background in gaming or digital services
• Prov...