Fbs - Marketing Data Analyst (Mid Level)
Capgemini • ciudad de aguascalientes, Mexico
Role Description
Job Summary
- Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
- Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
- Recommends strategies for improving results and market position
- Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analyses of marketing driver effectiveness and efficiency and analysis of cross-sell and retentio...