Functional Analyst | Oracle Eloqua Specialist (B2B Marketing Automation)

About the Role

Are you an Oracle Eloqua expert who thrives on building complex B2B marketing ecosystems? We are looking for a Functional Analyst based in Mexico to lead the orchestration of automated campaigns and drive marketing excellence through the Eloqua platform.

In this role, you will bridge the gap between marketing strategy and technical execution, ensuring high-impact lead management and seamless multi-channel targeting.

Key Responsibilities:

• Platform Configuration: Set up and manage Eloqua defaults, including email templates, landing pages, and subscription management.
• Campaign Orchestration: Build, test, and launch end-to-end automated marketing campaigns and complex program workflows (Email, SMS, Web, Display).
• Data Strategy & Segmentation: Develop target audience segments, manage contact data hygiene, and oversee secure data imports/exports.