Gerente Marketing
Cereal Partners Worldwide • yucatán, Mexico
Role Description
Regional Marketing Manager- Location: Oficina Central- business: CPW- Minimum 8 years experience in marketing- Fluent English.
**Purpose Position**Develop and implement portfolio and execution marketing strategies, aligned to short and long-term business objectives, and in accordance to global and/or regional marketing initiatives, brand policies & guidelines, in order to ensure both value growth and brand positioning in the market.Also responsible to provide global and regional teams with local consumer insights and market specific needs in order to contribute to generate strong brand building result, ensuring that Mexican consumers are delighted.**A day in life of...**1.Develop and cascade strong brand plans for Tasty Favorites segment and All family segments, based on market conditions and trends, following centrally set brand strategies (GLOBAL) aligning market needs and global guidelines-.2.Adapt global marketing pieces (TV advertising, packaging, promotions and events) and...