Gestionnaire marketing associé, rétention/expansion – Marchés d’affinité
Company 1 - The Manufacturers Life Insurance Company • Old Toronto, Canada
Role Description
At Manulife, our Affinity Marketing Team is committed to driving growth through strategic customer retention and expansion initiatives. We are seeking a talented Associate Marketing Manager to lead our efforts in retaining existing clients and expanding their engagement with our products and services.
Position Responsibilities:
Develop and oversee comprehensive marketing strategies aimed at customer retention and expansion.
Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events.
Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.
Informally mentor marketing specialists, providing guidance and support in their professional development.
Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer retention and expansion.
Ove...