Global Director of Channel Marketing
Ciena • ahuntsic north, Canada
Role Description
Shape and execute a field marketing strategy that underpins global sales initiatives while driving demand and customer expansion. Collaborate with sales leadership to implement high-impact ABM programs.
In this role, you will leverage over a decade of B2B marketing experience to lead marketing strategies that effectively translate corporate messaging into regional campaigns. You'll manage a talented team while fostering relationships with sales to identify opportunities, create marketing materials, and track campaign performance metrics.
Key Responsibilities: • Strategize and execute global field marketing initiatives • Identify opportunities for account-based marketing • Plan and deliver engaging marketing campaigns and events • Lead creation of marketing collateral and case studies • Analyze performance metrics to optimize marketing efforts
Requirements: • 10+ years in B2B field marketing, demand generation • 3+ years in a leadership role with team manageme...
In this role, you will leverage over a decade of B2B marketing experience to lead marketing strategies that effectively translate corporate messaging into regional campaigns. You'll manage a talented team while fostering relationships with sales to identify opportunities, create marketing materials, and track campaign performance metrics.
Key Responsibilities: • Strategize and execute global field marketing initiatives • Identify opportunities for account-based marketing • Plan and deliver engaging marketing campaigns and events • Lead creation of marketing collateral and case studies • Analyze performance metrics to optimize marketing efforts
Requirements: • 10+ years in B2B field marketing, demand generation • 3+ years in a leadership role with team manageme...