Global Product Marketing Manager
Insight Global • Vancouver, Canada
Role Description
Job Description
We are looking for a strategic and creative Product Marketing Manager to drive product positioning, content strategy and public relations efforts. This role is responsible for crafting compelling narratives that engage target audiences, enhance brand awareness, and drive product adoption globally. The ideal candidate is a creative storyteller, data-driven marketer, with a strong understanding of product marketing and the ability to translate complex ideas into clear, impactful messaging across B2B and B2C.
Market research
- Conduct thorough market research to support the positioning and messaging of our products as well as providing insight to the product teams for future product development
- Working closely with the Customer experience team to gain valuable insights from current customers and prospects. Working with an AI tool to create valuable dashboards and actionable insights
Product Marketing
• Craft clear and compelling messaging, positio...
We are looking for a strategic and creative Product Marketing Manager to drive product positioning, content strategy and public relations efforts. This role is responsible for crafting compelling narratives that engage target audiences, enhance brand awareness, and drive product adoption globally. The ideal candidate is a creative storyteller, data-driven marketer, with a strong understanding of product marketing and the ability to translate complex ideas into clear, impactful messaging across B2B and B2C.
Market research
- Conduct thorough market research to support the positioning and messaging of our products as well as providing insight to the product teams for future product development
- Working closely with the Customer experience team to gain valuable insights from current customers and prospects. Working with an AI tool to create valuable dashboards and actionable insights
Product Marketing
• Craft clear and compelling messaging, positio...