GreenShield Manager for Performance Marketing
Green Shield Canada (GSC) • montreal (administrative region), Canada
Role Description
Shape the future of digital marketing at GreenShield as a Performance Marketing Manager. Drive strategy, manage high-budget campaigns, and deliver growth outcomes across digital channels.
As the Manager of Performance Marketing, you will work closely with the Director of Digital Marketing to craft actionable media and growth plans. This strategic role requires deep experience in managing substantial budgets, developing analytics, and driving effective marketing strategies to improve brand performance and customer retention.
Key Responsibilities:
• Lead performance marketing strategy across teams
• Manage budgets of $1M–$5M+ effectively
• Monitor campaign performance and adjust strategies accordingly
• Define KPIs and develop optimization agendas
• Facilitate media campaign execution on top platforms
Requirements:
• 10+ years in performance marketing in insurance
• History of managing large-scale media budgets
• Advanced analytical capabilities and forec...
As the Manager of Performance Marketing, you will work closely with the Director of Digital Marketing to craft actionable media and growth plans. This strategic role requires deep experience in managing substantial budgets, developing analytics, and driving effective marketing strategies to improve brand performance and customer retention.
Key Responsibilities:
• Lead performance marketing strategy across teams
• Manage budgets of $1M–$5M+ effectively
• Monitor campaign performance and adjust strategies accordingly
• Define KPIs and develop optimization agendas
• Facilitate media campaign execution on top platforms
Requirements:
• 10+ years in performance marketing in insurance
• History of managing large-scale media budgets
• Advanced analytical capabilities and forec...