Growth Architect
Express Chipping, Inc. • metropolitana, Colombia
Role Description
Overview
The Growth Architect is the engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine. You are responsible for the entire funnel—from the first search impression to the automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost)..
Core Responsibilities
Funnel Architecture
Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers.
Strategic Leadership s ROI-Driven Growth
- Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).
- Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS) across ch...