Head of Digital Business Development
Company 1 - The Manufacturers Life Insurance Company • Toronto, Canada
Role Description
The Digital Business Development lead is responsible for crafting, advancing, and scaling the digital advisor experience across North America Retail. This role drives the organization’s shift toward a more data‑driven, segmented, hyper-personalized, and technology‑enabled distribution model. The leader integrates digital touchpoints, segmentation models, insights, content strategies, and workflow design to drive sales with specified advisors that we will only interact with digitally. This role is essential to driving our Retail strategy of growing the number of advisors we do business with and driving our overall sales goals.
Position Responsibilities:
Map, define, and optimize advisor digital engagement journeys across North America.
Build digital touchpoints that strengthen advisor relationships and complement seller‑led engagement.
Partner with Marketing, Business intelligence, analytics, product and sales to deliver targeted ...