Head of marketing & admissions
Confidential • Bengaluru, India
Role Description
This role is for a globally oriented, design-forward higher education institution with a strong legacy in education. Its undergraduate programmes span Data Science, Digital Business, Liberal Arts, Communication Design, and Law, built on an interdisciplinary, research-driven curriculum aligned with NEP 2020.
Key Responsibilities
Admissions Funnel
Own and drive the end-to-end admissions pipeline, from awareness and engagement to applications and final enrolments, ensuring strong conversion across each stage
Track, analyse, and optimise key conversion metrics such as lead quality, CAC, yield ratios, and cohort composition to improve overall admissions effectiveness
Build structured forecasting models and intake planning systems to enable data-driven decision-making and predictable admissions outcomes
School & Counsellor Engagement
Develop and nurture strong relationships with school principals, counsellors, and key stakeholders across target markets to build a consist...
Key Responsibilities
Admissions Funnel
Own and drive the end-to-end admissions pipeline, from awareness and engagement to applications and final enrolments, ensuring strong conversion across each stage
Track, analyse, and optimise key conversion metrics such as lead quality, CAC, yield ratios, and cohort composition to improve overall admissions effectiveness
Build structured forecasting models and intake planning systems to enable data-driven decision-making and predictable admissions outcomes
School & Counsellor Engagement
Develop and nurture strong relationships with school principals, counsellors, and key stakeholders across target markets to build a consist...