Insights And Audience Manager

**Your Tasks**:
**Role Purpose**:
As the Audience & Data Strategy Manager your job will be to support local teams in the defining and implementing of audience strategy, building and managing consumer journeys across multiple touchpoints, implementing and managing 1PD strategingand analyze/sharing data-driven insights for campaigns performance on-going optimizations.
As such, you will need to closely collaborate with agency partners and Beiersdorf business service owners (e.g. AdTech teams).
**Main Responsibilities**:
**Support local teams on audience strategy definition and implementation**
- Working with the local & regional PM & PI Leads to develop the local PM audience and Influencer Tribes strategy, to ensure that we're targeting relevant consumers across a variety of digital touchpoints across the consumer journey;
- Coordinate with regional team to localize and adapt global / regional audiences & tribes,
- Coordinate with Ecom team for audience ...