Integrated Marketing Automation Strategist
Novartis • xico, Mexico
Role Description
**Summary**:
The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs.
This role bridges marketing strategy, experience planning, and technical execution—translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels.
Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies.
**About the Role**:
**#LI-Hybrid**
**Location**: Mexico City
The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs.
This role bridges marketing strategy, experience planning, and technical execution—translating s...