Integrated marketing manager
OPTIMIZA FINANCE • ciudad nezahualcóyotl, Mexico
Role Description
We are seeking an experienced Integrated Marketing Manager based in Mexico to lead localized brand campaigns and integrated marketing initiatives. This role will oversee cross-channel campaign planning, vendor coordination, media collaboration, and local market activations to strengthen brand awareness and business growth.The ideal candidate should possess strong strategic thinking, local market knowledge, and the ability to execute full-funnel campaigns across digital and offline channels.
Responsibilities:
Integrated Marketing Strategy
Develop and execute localized integrated marketing strategies aligned with brand and business goals
Lead 360 campaign planning across digital, social, PR, influencer, and offline channels
Coordinate cross-functional teams to ensure campaign consistency and execution quality
Campaign & Partnership Management
Manage relationships with local agencies, media partners, production vendors, and event partners
Lead campaign timelines, b...
Responsibilities:
Integrated Marketing Strategy
Develop and execute localized integrated marketing strategies aligned with brand and business goals
Lead 360 campaign planning across digital, social, PR, influencer, and offline channels
Coordinate cross-functional teams to ensure campaign consistency and execution quality
Campaign & Partnership Management
Manage relationships with local agencies, media partners, production vendors, and event partners
Lead campaign timelines, b...