Integrated Marketing Manager
Optimiza Finance • mexico, Mexico
Role Description
We are seeking an experienced Integrated Marketing Manager based in Mexico to lead localized brand campaigns and integrated marketing initiatives. This role will oversee cross-channel campaign planning, vendor coordination, media collaboration, and local market activations to strengthen brand awareness and business growth.
The ideal candidate should possess strong strategic thinking, local market knowledge, and the ability to execute full-funnel campaigns across digital and offline channels.
Responsibilities Integrated Marketing Strategy- Develop and execute localized integrated marketing strategies aligned with brand and business goals
- Lead 360 campaign planning across digital, social, PR, influencer, and offline channels
- Coordinate cross-functional teams to ensure campaign consistency and execution quality
- Manage relationships with local agencies, media partners...