Jetson Lifecycle Marketing Expert
Jetson Home • north vancouver, Canada
Role Description
Join Jetson as a Lifecycle Marketing Expert and enhance lead engagement strategies to accelerate sales. This role is essential in bridging marketing and sales to optimize conversions.
Jetson is dedicated to making clean, sustainable energy accessible for homes. The Lifecycle Marketing Manager will be responsible for the entire nurturing process, from initial interest to sales closure, leveraging HubSpot for targeted messaging. Key skills include building segmented lists, a collaborative spirit with sales teams, and a strong analytical approach to track performance and make improvements.
Key Responsibilities:
• Own post-lead marketing strategy across channels
• Maintain audience segmentation and lifecycle definitions
• Create and optimize HubSpot workflows
• Tailor messaging based on buyer motivations
• Identify conversion barriers using analytics
Requirements:
• 4–6 years in lifecycle or CRM marketing
• Hands-on ability with HubSpot's lead scoring
• Exp...
Jetson is dedicated to making clean, sustainable energy accessible for homes. The Lifecycle Marketing Manager will be responsible for the entire nurturing process, from initial interest to sales closure, leveraging HubSpot for targeted messaging. Key skills include building segmented lists, a collaborative spirit with sales teams, and a strong analytical approach to track performance and make improvements.
Key Responsibilities:
• Own post-lead marketing strategy across channels
• Maintain audience segmentation and lifecycle definitions
• Create and optimize HubSpot workflows
• Tailor messaging based on buyer motivations
• Identify conversion barriers using analytics
Requirements:
• 4–6 years in lifecycle or CRM marketing
• Hands-on ability with HubSpot's lead scoring
• Exp...