Jetson Product Marketing Specialist Role
Jetson • north vancouver, Canada
Role Description
Join Jetson in Vancouver as a Product Marketing Specialist, driving impactful product launches and market strategies. Leverage your marketing expertise to enhance sustainability initiatives.
This full-time position takes ownership of go-to-market strategies from concept to execution. With a focus on positioning products effectively, you will harness data analytics to drive engagement and adoption. Collaborate closely with product, sales, and marketing teams to ensure aligned messaging across channels.
Key Responsibilities:
• Define target segments, positioning, and messaging hierarchy
• Build and maintain product messaging frameworks
• Establish HubSpot infrastructure for launch tracking
• Coordinate campaign strategies across various channels
• Conduct win-loss analysis and competitor tracking
Requirements:
• 4–7 years of relevant product marketing experience
• Familiarity with HubSpot and data analysis tools
• Proven track record in positioning and me...
This full-time position takes ownership of go-to-market strategies from concept to execution. With a focus on positioning products effectively, you will harness data analytics to drive engagement and adoption. Collaborate closely with product, sales, and marketing teams to ensure aligned messaging across channels.
Key Responsibilities:
• Define target segments, positioning, and messaging hierarchy
• Build and maintain product messaging frameworks
• Establish HubSpot infrastructure for launch tracking
• Coordinate campaign strategies across various channels
• Conduct win-loss analysis and competitor tracking
Requirements:
• 4–7 years of relevant product marketing experience
• Familiarity with HubSpot and data analysis tools
• Proven track record in positioning and me...