Lead Creative Strategist for DTC Brands
DTC Vikings • winnipeg, Canada
Role Description
Elevate the creative landscape as a Lead Creative Strategist with over 5 years of experience in performance-driven video ads on Meta. You'll guide creative teams in a fast-paced, innovative environment.
This leadership role centers around managing and mentoring a high-performing creative strategy team. You will have total ownership of the creative direction and ad performance across the brand portfolio. With a focus on translating performance data into actionable strategies, you’ll set new standards for innovative testing frameworks and execution.
Key Responsibilities:
• Lead and mentor creative strategists in scriptwriting and conceptualization
• Develop high-level direct response strategies for top-tier conversions
• Analyze performance data to inform creative pivots and optimizations
• Facilitate efficient cross-functional collaboration between teams
• Establish workflows to ensure flawless creative execution
Requirements:
• 5+ years in performance creativ...
This leadership role centers around managing and mentoring a high-performing creative strategy team. You will have total ownership of the creative direction and ad performance across the brand portfolio. With a focus on translating performance data into actionable strategies, you’ll set new standards for innovative testing frameworks and execution.
Key Responsibilities:
• Lead and mentor creative strategists in scriptwriting and conceptualization
• Develop high-level direct response strategies for top-tier conversions
• Analyze performance data to inform creative pivots and optimizations
• Facilitate efficient cross-functional collaboration between teams
• Establish workflows to ensure flawless creative execution
Requirements:
• 5+ years in performance creativ...