Lead Digital Marketing Manager At Applied Toronto

Elevate your career as a Senior Lead Digital Marketing Manager at Applied in a hybrid mode from Toronto or Atlanta. Drive paid media strategies across PPC and social platforms, making a measurable impact.

Applied is looking for a seasoned marketing leader to oversee its Digital Marketing team. This role involves setting and evolving full-funnel paid media strategies in B2B contexts, specifically PPC and social platforms, to boost MQL quality and brand visibility. Your expertise will help navigate complex measurement challenges while making key investment decisions.

Key Responsibilities

• Own full-funnel paid media strategy and budgets
• Optimize high-intent search programs in Google Ads
• Execute audience-based paid social and retargeting campaigns
• Launch awareness programs on CTV and video platforms
• Develop unified multi-funnel KPIs and dashboards

Requirements

• 10+ years in digital marketing, 7+...