Lifecycle Marketing Manager Position
Turo • toronto, Canada
Role Description
Join Turo as a Lifecycle Marketing Manager in Toronto and boost customer engagement through targeted campaigns. Focus on optimizing customer journeys using email and referral channels.
This managerial role focuses on developing comprehensive lifecycle strategies aligned with business goals. You will work on activating campaigns via MoEngage while measuring their effectiveness through thorough reporting. Your collaboration with creative teams will ensure timely asset delivery, enhancing overall campaign impact.
Key Responsibilities:
• Develop and implement lifecycle marketing strategies
• Manage campaign activation in MoEngage
• Work with creative teams to deliver marketing assets
• Construct long-term reporting frameworks for initiatives
• Oversee experimentation and iterative testing processes
Requirements:
• Bachelor’s degree required in marketing or quantitative discipline
• Minimum 5 years of Lifecycle...
This managerial role focuses on developing comprehensive lifecycle strategies aligned with business goals. You will work on activating campaigns via MoEngage while measuring their effectiveness through thorough reporting. Your collaboration with creative teams will ensure timely asset delivery, enhancing overall campaign impact.
Key Responsibilities:
• Develop and implement lifecycle marketing strategies
• Manage campaign activation in MoEngage
• Work with creative teams to deliver marketing assets
• Construct long-term reporting frameworks for initiatives
• Oversee experimentation and iterative testing processes
Requirements:
• Bachelor’s degree required in marketing or quantitative discipline
• Minimum 5 years of Lifecycle...