Lifecycle Marketing Senior Advisor Role
Intact • toronto, Canada
Role Description
Lead impactful national marketing initiatives as a Senior Advisor in Lifecycle Marketing at Intact Financial Corporation. Focus on strategic planning and digital engagement to enhance customer relationships.
As a key member of the Lifecycle Marketing team, you'll drive the execution and optimization of campaigns across various brands. Your experience in digital adoption and engagement will be essential in coordinating cross-functional projects while ensuring alignment with business goals. Collaborate with internal teams and external agencies to create and assess high-impact marketing strategies.
Key Responsibilities:
• Lead cross-functional committees for digital adoption initiatives
• Coordinate messaging across marketing teams for alignment
• Manage direct marketing campaigns via email, SMS, and direct mail
• Oversee project development from brief to final delivery
• Validate proofs to ensure accurate campaign execution
Requirements:
• Bachelor’s degree in ...
As a key member of the Lifecycle Marketing team, you'll drive the execution and optimization of campaigns across various brands. Your experience in digital adoption and engagement will be essential in coordinating cross-functional projects while ensuring alignment with business goals. Collaborate with internal teams and external agencies to create and assess high-impact marketing strategies.
Key Responsibilities:
• Lead cross-functional committees for digital adoption initiatives
• Coordinate messaging across marketing teams for alignment
• Manage direct marketing campaigns via email, SMS, and direct mail
• Oversee project development from brief to final delivery
• Validate proofs to ensure accurate campaign execution
Requirements:
• Bachelor’s degree in ...