Linear TV Director, GOC
WPP Media • perímetro urbano barranquilla, Colombia
Role Description
Role Summary and Impact
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a collaborative, multicultural environment. We are looking for a Linear TV Director who will:
Responsibilities
- Develop and Lead Media Strategy: Define and direct the overall Linear TV strategy, translating client objectives into actionable media frameworks and leveraging data to drive strategic recommendations.
- Manage Media Buying & Negotiation: Direct upfront and scatter market buying strategy, anticipate market trends, and cultivate key executive‑level relationships with media vendors and partners.
- Execute and Optimize Campaigns: Oversee end‑to‑end campaign operations, manage budget pacing, optimize schedules to meet KPI targets, and conduct post‑buy analyses for performance insights and growth.
- Client Relati...