Lyft B2B Marketing Senior Manager Role
Socotra, Inc. • toronto, Canada
Role Description
Join Lyft as a Senior Manager of Demand Generation, focusing on B2B marketing. You will lead innovative strategies driving awareness to conversion in a hybrid work model.
Lyft is looking for a Senior Manager of Demand Generation to lead efforts in scaling demand across Business Travel, Healthcare, Lyft Pass, and SMB sectors. This leadership position requires strong strategic skills to manage a small team while ensuring alignment with Sales and Marketing Operations. Your focus will be on developing full-funnel demand generation strategies and maintaining an agile marketing approach.
Key Responsibilities:
• Execute a scalable demand generation strategy for B2B
• Design frameworks for customer journeys and engagement
• Optimize inbound and outbound campaigns for effectiveness
• Collaborate on campaign priorities related to company objectives
• Manage reporting for MQLs, SALs, and SQLs
Requirements:
• 7+ years in relevant B2B marketing experience
• Strong capa...
Lyft is looking for a Senior Manager of Demand Generation to lead efforts in scaling demand across Business Travel, Healthcare, Lyft Pass, and SMB sectors. This leadership position requires strong strategic skills to manage a small team while ensuring alignment with Sales and Marketing Operations. Your focus will be on developing full-funnel demand generation strategies and maintaining an agile marketing approach.
Key Responsibilities:
• Execute a scalable demand generation strategy for B2B
• Design frameworks for customer journeys and engagement
• Optimize inbound and outbound campaigns for effectiveness
• Collaborate on campaign priorities related to company objectives
• Manage reporting for MQLs, SALs, and SQLs
Requirements:
• 7+ years in relevant B2B marketing experience
• Strong capa...